Nicotine Charlie Meets Smoking Gum

Vorticom saw coverage breaking on "Nicotine" Charlie, the cigarette-addicted chimpanzee housed in South Africa's Bloemfontein Zoo and recommended that XPL Gum thrown a lifeline to the nicotine-addicted chimp while gaining some brand points at the same time. XPL Gum, which was advertised to naturally help one's body break down and expel nicotine, donated a life-time supply of the healthful gum to the nicotine-addicted ape.  The company’s CEO was applauded as a brilliant marketing coup on Fox & Friends.